Bookworm Club Membership
The Bookworm Club was established in 1984 to encourage reading among the children. Many primary school students became its members, charmed by their short story series and the Young Generation magazines.
The company, however, experienced decline in the nineties and had to close down by early 2000s. Their poor business in later years, other than internet and competitive market, might be due to the fact that the bookworm image was too nerdy for the newer generation of kids!